Kiwi Born is a skincare range, developed and made by Midwives, especially for mums and babies. Safe enough to use on newborn babies, and for pregnant and breastfeeding mums. They use a minimal amount of ingredients necessary to work. The amount of each ingredient, will change from product to product, depending on it's need. You won't find any 'trendy' ingredients in Kiwi Born products, that are only there because they sound good! All ingredients are all sourced from New Zealand companies, and are ethically produced and sourced. Products and ingredients are not tested on animals.